Why the world needs Healthmates

I’ve been trying to write this blog post now for about two weeks. And for the past two weeks, I kept putting it off. As the CEO of a fledgling start-up, I have a million things to do; and one of those responsibilities involved writing a lengthy, multi-part piece on the state of healthcare in the United States. If I could prove that our healthcare system was a disaster, I could present our platform as a perfect solution to the problem. Sounds easy enough, right?

Over these past two weeks, I’ve carved out hours for researching various health trends and findings. Watching videos early in the morning and reading articles late into the night. The more in-depth I dove into psychology, sociology, and public health findings, the more obvious it became that our society is experiencing a paradigm shift. Our culture, the way we interact with one another, and our daily routines are changing at an unprecedented rate.

Using my research and findings, I began to type the first post in the series. But the more I typed, the less I liked the direction the article was taking. So I jumped back into the research portion of the project, thinking my statistics lacked validity and my arguments lacked conviction. Once again, I started to type. And once again, the words fell short of the message I was trying to deliver. This cycle repeated itself for about 10 days before I realized what the problem was: I was writing an article on the wrong topic. 

Healthcare in America was a topic I just wasn’t passionate about. It had been dissected a million times by professionals and amateurs alike. I wasn’t saying anything new, I was just regurgitating the same facts and statistics.

I was writing a blog post on the state of the healthcare system in the United States.

What I really wanted to write about was the state of the people of the United States; the state of health care not healthcare.

So I did.

I pivoted my essay so that it centers on us. It starts with a snapshot of how we stand today, examines our past to see how things got so grim, and finishes by looking towards our future; towards our hopes and our fears. The statements within the posts are supported by facts, scientific studies, and empirical reasoning. No fake news, just peer-reviewed data and reliable sources.

I’ve put my soul into this series of posts because the research I’ve conducted over these past weeks has reinforced my belief that there is a demand for a product like Healthmates. Not because of the mental or physical health benefits it provides, but because Healthmates connects its users with those who still care. It reminds users that, despite the callousness of a society where individuals are judged based on their follower count and self-esteem is correlated to the size of their jeans; despite the polarization of our politics and the broken mess of our healthcare industry – despite all of this negativity, there will always be people that care. Those that offer help in times of need. Those that are willing to help you climb up from rock bottom.

We’re just making it easy to find them. 

Mark ConnerComment